Health and wellbeing programs included with your plan may help you live a healthy life and save on health care costs. Use these resources to help you:

  • Get answers to health questions
  • Have a healthy pregnancy and baby
  • Learn how to deal with stress, sleep troubles or your finances
  • Lose weight, stop smoking or get more active
  • Manage health conditions like asthma, diabetes or heart disease

Well onTarget®

Get the tools and support you need, plus rewards for making healthy choices. Gain access to a convenient, members-only website that includes a health assessment, interactive tools and educational information and tips, as well as a points reward program.

Learn more on Connect

Get answers. Share information. Gain knowledge.


The Fitness Program offers flexible options to get in shape and stay active. Choose from a network of gyms offering tier-pricing that fits your budget and lifestyle. This program also includes pay-as-you-go classes through a mobile app for high intensity or yoga workouts. Add family members and save even more by bundling under one account.

What are you waiting for?

Log in to Blue Access for MembersSM (BAMSM) and click "Fitness Program" in the Quick Links section.


Get answers to your health questions when you need them — 24 hours a day, 7 days a week. When a health problem pops up late in the day or in the middle of night, it can be hard to know how serious it is. Should you go to the emergency room? Urgent care? Or can it wait until you can see your regular doctor? The 24/7 Nurseline can help answer your health questions, day or night.

Plus, when you call, you can access an audio library of more than 300 health topics – from allergies to surgeries – available in English and Spanish.


Manage and understand your pregnancy with educational materials and support, pregnancy risk factor identification, ongoing communication and monitoring, and access to an online resource center. Support available from early pregnancy through six weeks after delivery.


Whether you are pregnant or planning to get pregnant, you should prepare as much as you can. We are here to help you with the following resources:

  • Ovia HealthTM apps feature health trackers and provide videos, tips, coaching and more.
  • Well onTarget® has self-management programs about pregnancy that you can take online, covering topics such as healthy foods, body changes and labor.
  • Our maternity specialists will support you by phone from early pregnancy until six weeks after delivery if your pregnancy is high-risk.


You and your covered family members may get help from nurses and other professionals called health advisors. They can help you get the care you need for serious illnesses. If a health care advisor calls you, please take the call or call them back.

Blue365SM Member Discount Program

Our health plan members have access to Blue365, a discount program and online destination for health-focused discounts.

Online Health Care Tools

We have a members-only website filled with online tools to help you manage your health insurance account.

This is only a brief description of some of the plan benefits. Not all benefits are offered by all Plans mentioned above. For more complete details, including benefits, limitations and exclusions, please refer to your certificate of coverage.